I’ve read a lot of cover letters throughout my career. When I was a fellowship program manager, I reviewed them in consideration for more than 60 open positions each year. So I saw it all–the good, the bad, and the standout examples that I can still remember.
As a result, I’ve become the go-to friend when people need feedback on their job applications. Based on my own experience putting people in the “yes” (and “no”) pile, I’m able to give these cover letters a quick scan and immediately identify what’ll turn a hiring manager off.
While I can’t give you insight into every person’s head who’ll be reading your materials, I can share with you the feedback that I give my own loved ones.
1. The Basics
First things first, I skim the document for anything that could be disqualifying. That includes typos, a “Dear Sir or Madam” or “To Whom It May Concern” salutation, or a vibe so non-specific that it reeks of find-replace. I know it seems harsh, but when a hiring manager sees any one of these things, she reads it as, “I didn’t take my time with this, and I don’t really care about working here.” So she’s likely to pass.
Another thing I look for in this initial read-through is tone. Even if you’re applying to your dream company, you don’t want to come off like you think someone entertaining your candidacy is the same as him offering you water at the end of a lengthy hike. You don’t need to thank the hiring manager so incredibly much for reading your application–that’s his job. If you align considering your application with the biggest favor ever, you’ll make the other person think it’s because you’re desperate.
So, skip effusive thanks and demonstrate genuine interest by writing a cover letter that connects the dots between your experience and the requirements of the position. Telling the reader what you’ve accomplished and how it directly translates to meeting the company’s needs is always a better use of space than gushing.
2. The Opening Sentence
If your first line reads: “I am writing to apply for [job] at [company],” I will delete it and suggest a swap every time. (Yes, every single time.) When a hiring manager sees that, she won’t think, “How thoughtful of the applicant to remind me what I’m reading!” Her reaction will be much closer to, “boring,” “meh,” or even “next!”
Compare it to one of these statements:
I’ve wanted to work in education ever since my third-grade teacher, Mrs. Dorchester, helped me discover a love of reading.
My approach to management is simple: I strive to be the kind of leader I’d want to work for.
In my three years at [prior company], I increased our average quarterly sales by [percentage].
See how these examples make you want to keep reading? That’s half the battle right there. Additionally, it makes you memorable, which’ll help when you’re competing against a sea of applicants.
To try it out for yourself, pick a jumping-off point. It could be something about you or an aspect of the job description that you’re really drawn to. Then, open a blank document and just free-write (translation: write whatever comes to mind) for 10 minutes. Some of the sentences you come up with will sound embarrassing or lame: That’s fine–no one has to see those! Look for the sentence that’s most engaging and see how it reads as the opening line for your cover letter.
3. The Examples
Most often, people send me just their cover letter and resume, so I don’t have the benefit of reviewing the position description. And yet, whenever a letter follows the format of “I am skilled at [skill], [skill], [skill], as evidenced by my time at [place].” Or “You’re looking for [skill], and I am a talented [skill], ” I could pretty much re-create it. Surprise: that’s actually not a good thing.
Again, the goal isn’t just to show you’re qualified: It’s to make the case that you’re more qualified than all the other applicants. You want to make clear what distinguishes you, so the hiring manager can see why you’re worth following up with to learn more. And–again–you want to be memorable.
If you write a laundry list, it’ll blend into every other submission formatted the same way. So, just like you went with a unique opener, do the same with your examples. Sure, you might still include lists of skills, but break those up with anecdotes or splashes of personality.
Here’s a real, two-line excerpt from a cover letter I’ve written before:
If I’m in a conference room and the video isn’t working, I’m not the sort to simply call IT and wait. I’ll also (gracefully) crawl under the table, and check that everything is properly plugged in.
A couple lines like this will not only lighten up your letter, but also highlight your soft skills. I got the point across that I’m a take-charge problem solver, without saying, “I’m a take-charge problem solver.” Plus the “(gracefully)” shows that I don’t take myself too seriously–even in a job application. If your submission follows the same list-type format all the way through, see if you can’t pepper in an example or anecdote that’ll add some personality.
You want your cover letter to stand out for all the right reasons. So, before you click submit, take a few minutes to make sure you’re putting your best (and most memorable) foot forward.
Related Video: This Is What People Really Think Of Your Resumé
This article originally appeared on The Daily Muse and is reprinted with permission.
Seven Cover Letter Mistakes to Avoid
The student's resume was impressive. The formatting was impeccable, the content was excellent, and he did a great job of focusing on accomplishments instead of job duties. If I were an employer, I would have been impressed.
Then I looked at his cover letter and imagined the employer tossing that perfect resume into the trash bin.
Many college students and recent grads destroy their resumes by accompanying them with halfhearted or downright terrible cover letters. While some employers don't bother reading cover letters, most do. And they will quickly eliminate you if you make these cover letter mistakes:
Using the Wrong Cover Letter Format
The student's cover letter looked more like a cut-and-paste email than a business letter. It had no recipient information, no return address and no date. The letter screamed unprofessional.
Be sure your cover letter uses a standard business-letter format. It should include the date, the recipient's mailing address and your address.
Making It All About You
It may seem counterintuitive, but your cover letter, like your resume, should be about the employer as much as it's about you. Yes, you need to tell the employer about yourself, but do so in the context of the employer's needs and the specified job requirements.
Not Proofing for Typos and Grammatical Errors
Employers tend to view typos and grammatical errors as evidence of your carelessness and inability to write. Proofread every letter you send. Get additional cover letter help by asking a friend who knows good writing double-check your letter for you.
Making Unsupported Claims
Too many cover letters from college students and recent grads say the applicant has "strong written and verbal communication skills." Without evidence, it's an empty boast. Give some examples for each claim you make. Employers need proof.
Writing a Novel
A good cover letter should be no longer than one page. Employers are deluged with resumes and cover letters, and their time is scarce. Make sure your cover letter has three or four concise but convincing paragraphs that are easy to read. If your competitor's letter rambles on for two pages, guess which candidate the employer will prefer.
Using the Same Cover Letter for Every Job and Company
Employers see so many cover letters that it's easy for them to tell when you're using a one-size-fits-all approach. If you haven't addressed their company's specific concerns, they'll conclude you don't care about this particular job.
It's time-consuming but worthwhile to customize each cover letter for the specific job and company.
Not Sending a Real Cover Letter
Some job seekers -- college students, recent grads and even those with years of work experience -- don't bother sending a cover letter with their resume. Others type up a one or two-sentence "here's my resume" cover letter, while others attach handwritten letters or sticky notes.
There is no gray area here: You must include a well-written, neatly formatted cover letter with every resume you send. If you don't, you won't be considered for the job.
Let an expert write you a job-winning resume and cover letter.