Griet Mba Syllabus Assignments

Syllabus


DETAILED SYLLABUS

MBA I Year, I Semester

Course No. GR14E5001: Principles of Management and Organisational Behaviour

L-4; P-0; T-0; C-4                                                      [Max. Marks: 100 (Int: 40, Ext: 60)]

Objective: Objective of the course is to give a basic perspective of management theories and practices. This forms foundation for the study of other functional areas of management. This course also provides an insight into behavioral issues.

Outcome: After studying this course the students will become conversant with the management principles / fundamentals necessary for understanding the functional areas of management.

Unit-1: Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management,  Management Environment, Evolution of Management Thoughts, FW Taylor Scientific Management Theory, Henry Fayol Theory, and Elton Mayo’s Hawthorne experiment – Planning: Nature of planning, Steps in planning, types of planning, Levels of planning – The Planning Process. Decision Making: The process and techniques of decision making.

Unit-2: Organizing: Nature of organizing, organization levels and span of management – Factors determining span –  Organizational design and structure –departmentation, line and staff concepts, staffing – delegation, decentralization. Groups Vs. Teams – Nature of groups –dynamics of informal groups – Teams in modern work place.

Unit-3: Introduction to Organizational Behavior: Definition, Nature and Scope – Environmental and organizational context and the impact on organizations – Perception: Nature and importance of Perception – Perceptual selectivity and organization. Personality and Attitudes – Meaning of personality – Johari Window and Transactional Analysis.

Unit-4: Motivation and Leading: Theories of Motivation-Maslow’s need hierarchy, Hertzberg’s Two Factor Theory. Leading: Leading Vs Managing – Leadership Theories- Leadership styles – developing leadership skills – transformational leaders, transactional leaders, Level Five Leadership, Weber’sLeadership in Cross-cultural environment – Evaluating Leader.

Unit-5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts.  Controlling: Basic control process- Requirements for effective control – Control techniques.

Text Books

  • Harold Koontz, Heinz Weihrich, A. R. Aryasri, Principles of Management, TMH, 2010.
  • Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 2009.
  • Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

Other Recommended Books:

  • Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.
  • Aryasri & V.S.P. Rao: Management and Organisational Behaviour, Excel, 2009.
  • Kavitha Singh: Organisational Behaviour, Pearson, 2009.
  • Kellogg: Conflict in Organizational Groups, Kogan Page, 2009.
  • John M. Ivancevich: Organisational Behaviour & Management, TMH, 2009.
  • Schermerhorn: Management, Wiley, 2009.
  • Pierce and Gardner: Management and Organisational Behaviour: An Integrated Perspective, Cengage, 2009.
  • BPP: Organisational Behaviour, Viva, 2009.
  • Aswathappa: Organisational Behaviour, Himalaya, 2009.
  • Certo and Certo: Modern Management, 10/e, PHI, 2009.
  • Prem Vrat, K. K. Ahuja, P. K. Jain: Case Studies in Management, Vikas, 2006.
  • Robert N Lussier, Management Fundamentals – Concepts, Applications, Skill Development, Cengage Leaning, First Edition, 2012. For PPT, Case Solutions Faculty may visit : login.cengage.com
  • Dilip Kumar Battacharya: Principles of Management, Pearson, 2012.
  • S. P. Rao: Management Text and Cases, Excel, Second Edition, 2012.
  • Anbuvelan: Principles of Management, University Science Press, 2013.
  • Neeta Baporikar: Case Method – Cases in Management, Himalaya Publishing House (HPH) 2009.
  • Deepak Kumar Bhattacharyya: Principles of Management-Text and Cases, Pearson, 2012.
  • Andrew DuBrin: Management Essentials, Cengage Learning, 2012.
  • Stephen P.Robbins, Sanghamitra Bhattacharyya, David A. Decenzo, Madhushree Nanda Agarwal: Fundamentals of Management Essential Concepts and Application, 6th Edition, Pearson, 2011.
  • Rajeesh Viswanathan: Principles of Management Concepts & Cases, Himalaya Publishing House (HPH), 2010.
  • Sarya Raju, & A. Parthasarathy, Management Text & Cases, PHI, 2010.
  • Sachin S Vernekar, Venkatasubramanian, Preety Wadhwa: Case Studies in Management, HPH, 2012
  • Journals: Vikalpa, IIMA; IIMB Review, Decision, IIMC, Vision, HBR.
  • Business Game: Mikes Bikes – Intro: (Principles of Management Simulation Game), TMH, 2013. You can play on any computer with internet (Rs.150/- per year-better buy and play). Mikes Bikes-Intro is a general business simulation game which is designed for the Introduction to business/Principles of Management. This game has been developed to suit students with no prior business experience. This helps the students to have a hands – on business experience in the classroom – experiential learning at its best.
  • Eric Berne: Games People Play
  • Thomas Harris: I am OK you are OK
  • Thomas Harris: Staying OK

MBA I Year, I Semester

Course No. GR14E5002: Managerial Economics

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective: Objective of this course is to understand the relevance of economics in business management. This will enable the students to study functional areas of management such as Marketing, Production and Finance from a broader perspective.

Outcome: After studying this course students will able to understand the relevance of economics in business management.

Unit-1: Introduction to Managerial Economics:  Nature and functions of the Economic System – Central Problems of an Economic System – Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research – The role of managerial economist- Optimization techniques, optimization with calculus, New management tools of optimization.

Unit-2: Basic economic principles: The concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty- Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation – Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of Supply.

Unit-3: Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale.

Unit-4: Cost Theory and Estimation, Market Structures: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves,   Overall Cost leadership. Features and Types of different competitive situations – Price-Output determination in perfect competition, Monopoly, Monopolistic competition, Monopsony, Duopoly and Oligopoly both the long run and short run. Pricing philosophy

Unit-5: Pricing Practices and Profit Theories: – Pricing methods in practice: Price discrimination, product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products. Profit Management: Nature, scope, Theories of profit, Measurement policies.

Text books:

  • L. Mehta: Managerial Economics.
  • Yogesh Maheshwari, Managerial Economics, PHI, 2012

Other Recommended Books:

  • Edwin Mansfield: Study Guide and Cases for Managerial Economics, Viva-wwn, 2009.
  • Suma Damodaran: Managerial Economics, Oxford, 2009.
  • Keat: Managerial Economics: Economic Tools for Today’s Decision Makers, Pearson, 2009.
  • Nadar & Vijayan: Managerial Economics, PHI, 2009.
  • Froeb: Managerial Economics – A Problem Solving Approach, Cengage, 2009.
  • James L. Pappas and Engene F. Brigham: Managerial Economics, Pearson, 2009.
  • Thomas Maurice: Managerial Economics, TMH, 2008.
  • Dhires Bhattacharya and Pranab Chakrabarthi: Business Economics, BS Publications, 2002.
  • Craig H. Petersen, W. Cris Lewis and Sudhir K. Jain: Managerial Economics, 14thedition Pearson, 2012.
  • Dominick Salvatore Managerial Economics 7th Edition Oxford 2012.
  • Bruce Allen, Managerial Economics Theory, Applications, and Cases, Viva7th Edition 2011.
  • Sumitrapal, Managerial Economics Cases & Concepts, Macmillan, 2011.
  • Geetika, Managerial Economics 2nd Edition, TMH, 2012,
  • Timothy C.G. Fisher, David Prentice and Rober Waschik, Managerial Economics – A Strategic Approach, Routledge, 2010.
  • H Kaushal & L Palsreve Managerial Economics, Macmillan, 2012
  • L. Ahuja, Managerial Economics, S. Chand, 2012
  • N. Dwivedi, Managerial Economics, Vikas, 2012
  • Mc Guigam, Moyer, Harris, Managerial Economics, Cengage, 2012
  • Mark Hisschey, Managerial Economics, Cengage, 2011.
  • M.Mithani, Managerial Economics, HPH, 2012.
  • Justin Paul, Leena, Sebastian, Managerial Economics, Cengage, 2012
  • Ivan PNG: Managerial Economics, Routledge,2013
  • Joel Dean: Managerial Economics.
  • Paul Mote and Gupta: Managerial Economics.

MBA I Year, I Semester

Course No. GR14E5003: Research Methodology and Statistical Analysis

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Prerequisite:

Objectives:

  • to introduce the basic methods of conducting research, setting objectives; formulating hypotheses; selecting the sample; data collection, analysis, presentation and interpretation of data.

Outcomes:

Note: Statistical tables are to be supplied to the students at the time of examination.

Unit-1: Introduction: Nature and Importance of research, the role of business research, aims and types of social research, research process – primary data and secondary data, Questionnaire and schedules as tools of collecting data. Sampling design and sampling procedures. Diagrammatic and graphical presentation of data. Tabulation of data and general rules of tabulation. Mechanics of report writing, preliminary pages, main body and appendices including bibliography.

Unit-2: Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study.

Unit-3: Statistical Tools-I:  Measures of Central Tendency(Arithmetic Mean, Median and Mode), Measures of Dispersion(Range, Quartile Deviation and Standard deviation), concept of Normal distribution, Measures of Skewness ,Correlation and Regression Analysis for two variables.

Unit-4: Statistical Inference: Parametric tests: Introduction to Testing of Hypothesis, large sample and small sample tests for single and double means (including paired t-test), ANOVA – one way and two way classifications. Non-Parametric tests: Chi-square test for testing independence of attributes, Mann Whitney U test for independent samples, Wilcoxon signed-Rank test for paired samples.

Unit-5: Time series: utility of time series, components, measurement of trend through Method of Least Squares and Moving averages, Measurement of seasonal variations through ratio to trend and link relatives method. Multivariate Analysis: Concepts of Dependency techniques (Multiple regression and Discriminant analysis), Independency techniques (Factor Analysis and Cluster Analysis).

Recommended Books:

  • Donald R. Cooper, Pamela S. Schindler: Business Research Methods, 8/e, TMH, 2009.
  • Alan Bryman & Emma Bell: Business Research Methods, 2/e, Oxford, 2008.
  • William G. Zikmund: Business Research Methods, Cengage, 2006.
  • Shajahan: Research Methods for Management,3/e. Jaico, 2009
  • J. K. Sachdeva: Business Research Methodology, Himalaya, 2009.
  • C. R. Kothari: Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2009.
  • Dr. Deepak Chawla and Dr. Neena Sondhi: Research Methodology Concepts and Cases, Vikas Publication.
  • Nargundkar: Marketing Research Tests and Cases, TMH, 3/e, 2009.
  • Richard I Levin & David S. Rubin: Statistics for Management, 7/e. Pearson, 2008.

MBA I Year, I Semester

Course No. GR14E5004: Business Communication and Soft Skills

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is desired to provide sound knowledge of vocal and written communication skills to the students and attitudinal change in them.

Unit-1: Review of English Grammar: Correction of sentences, English Verbs, Structures, Tenses, Vocabulary, Synonyms and Antonyms. Positive Attitude: Meaning, Attitude and Behaviour, formation and change of attitudes, pragmatic steps to cultivate, examples of positive attitude, study of samples of change of attitude, negativity propagation and conception change. Art of Public Speaking: Importance of public speaking, Effective methods of delivery, Evaluating the audience and Addressing questions.

Unit-2:Etiquette and Manners: Modern etiquettes, Purpose and Benefits of etiquettes, classification of etiquettes- Know to respect different cadres, Professional manners, Familiarity and Disparity. Forming Values: Meaning of values, A core of values, Relation between values and principles, values relating to self and others, Formation of values, Types of values and Power of values.

Unit-3: Letter Writing: business letters – pro-forma culture – format – style – effectiveness, promptness – Analysis of sample letters collected from industry – email, fax. Business letters: writing routine and persuasive letters, positive and negative messages, Writing memos, circulars, notices and emails. Resume Writing: The purpose of resume, Types of resume, Do’s & Don’ts in Resume writing, Covering letter. Report writing: Kinds of Reports (Long & Short Reports), Business reports, kinds and objectives of reports, Process, Structure and Layout, Writing business proposals. Meetings: Agenda and Minutes.

Unit-4: Personal Growth and Group Development: Awareness of self, Emotional Intelligence, Body language, Mannerism, Telephone Etiquette, Grooming, Role playing. Team Building and Conflict Resolution: Stages of team development, Teamwork for innovation and change, leadership Acclimatization of Organizational climate, Adapting with new Organizational change, Continuous learning.

Unit-5:Interview Skills: HR and Managerial Interview, Stress Interview, Interview etiquettes, Sample real-time questions. Development of Critical and Reflective Thinking: Understanding thinking process using NLP, Out-of-box thinking, Ego states and transactions.

Text Books:

  • Soft Skills (know yourself & know the world), Dr. K. Alex, S. Chand.
  • Effective Business Communication, H. A. Murphy, H.W. Hilde brandt & Jane P. Thomas, 7th Edition, McGrawHill.
  • Secrets of Power Presentations, Bender, MacMillan.
  • Cool Time and the Two-Pound Bucket, Prentice, Macmillan
  • Basic Business Communication – Lesikar / Flatley
  • Wallance, Masters, Personality Development, Cengage Learning,2009
  • Mohan, Developing Communication Skills, Macmillan,2010
  • Hurlock, Personality Development, Tata McGraw Hill,2010
  • Bhatti, The Dynamics of Personality, Pearson Education , 2010

MBA I Year, I Semester

Course No. GR14E5005: Financial Accounting and Analysis

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the basic inputs on maintaining books of accounts, preparation of financial statements, analysis and interpretation of financial statements.

Unit-1: Introduction to Accounting: Importance; Objectives; Accounting Principles, Concepts and Conventions; Meaning of Generally Accepted Accounting Principles (GAAP). IFRS, Overview of the Accounting Process – Journal, Ledger, preparation of Trial Balance and Final Accounts with adjustments. – Limitations of financial statements.

Unit-2: Valuation of Fixed Assets and Inventory: Depreciation of fixed assets and methods of depreciation. Inventory Valuation – Methods of inventory valuation.

Unit-3: Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits.

Unit-4: Financial Analysis-I: Funds from Operations, Preparation and analysis of funds flow and cash flow statements as per Indian Accounting Standards.

Unit-5: Financial Analysis-II: Comparative and Common Size Statement Analysis. Ratio Analysis- Liquidity, leverage, solvency and profitability ratios – Du Pont Analysis -Cases.

Text Books

  • Robert N. Anthony, David F. Hawkins and Kenneth A. Merchant: Accounting -Text and Cases, 12/e TMH, 2008.
  • N. Maheshwari and S. K. Maheshwari: Financial Accounting, Vikas, 2009.
  • P. Jain and K. L. Narang: Advanced Accountancy, Kalyani Publishers, 2006.

Recommended Books:

  • Gokul Sinha: Financial Statement Analysis, PHI, 2009
  • Ambrish Gupta: Financial Accounting Management an Analytical Perspective, Pearson Education,
  • Jawaharlal: Accounting for Management, HPH, 2OO8.
  • Stice & Stice: Financial Accounting Reporting & Analysis. Cengage, 7/e, 2008.
  • Horngren: Financial Accounting, Pearson, 2009.
  • Weygandt, Kieso, Kimmel: Financial Accounting, 4/e, Wiley 2006.
  • Carl Kester, Richard S Ruback, Peter Tufano, Case Problems in Finance, 12/e, TMH, 2007.
  • Narayanaswamy, R., Financial Accounting: A Managerial Perspective, PHI,2008

MBA I Year, I Semester

Course No. GR14E5006: Business Law and Regulation

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to enable students understand and appreciate the legal and regulatory framework of business operations in India.

Unit-1: Companies Act, 1956: Steps and procedure for incorporation of the company, Company Management –Appointment of Directors, Powers, duties, and liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company. Companies Act 2013.

Unit-2: Law of Contract -1872: Nature of contract and essential elements of valid contract, Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of object. Unlawful and illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract. – Indemnity and guarantee, Bailment and Pledge, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract of Sale.

Unit-3: Negotiable Instruments Act – 1881: Negotiable Instruments – Promissory Note, Bills of Exchange, and Cheque, and their definitions and characteristics – Types of endorsements – Holder and Holder in due course – Discharge of Parties.

Unit-4: Direct and Indirect Tax: – Important Provisions of Income Tax Act 1961: Basic concepts of Income Tax – Heads of Income – Aggregation of Income – Deductions from Gross Total Income – Computation of Tax Liability – Reliefs, Rebates, Lapses and Punishments.

Unit-5: Cyber Crime and the Legal Landscape-the world-Why do we need cyber laws in the Indian context-The Indian IT act-challenges to Indian Law and cybercrime scenario in India. Pollution Act, ITI, RTI, Competition Act, IPR.

Text Book:

  • RSN Pillai, Bagavathi, Business Law, S. Chand, 2013.

Recommended Books:

  • R. Bulchandani: Business Law for Management, 5/e, Himalaya Publishing House (HPH), 2012
  • Akhileshwar Pathak: Legal Aspects of Business, TMH, 4/e, 2013.
  • Nina Godbole & Sunit Belapure: Cyber Security, Wiley India, 2012.
  • Ravinder Kumar: Legal Aspects of Business, 2nd Edition, Cengage Learning, 2012.
  • Kuchal: Business Law, Vikas, 2011
  • Tulsian: Business Law, TMH, 2012.
  • S. Gulshan: Business Law, 4th edition, Excel Books, 2012
  • S .N. Maheshwari: S K Maheshwari, A Manual of Business Laws, Himalaya Publishing House (HPH), 2013.
  • L. Bansal: Business and Corporate Laws, Excel Books, 2011.
  • Tejpal Sheth: Business Law, Pearson, 2012
  • K. Padhi: Legal Aspects of Business, PHI, 2013
  • Satish B Mathur: Business Law, TMH, 2012
  • D. Kapoor: Mercantile Law, Sultan Chand & Sons, 2009.
  • B. Lal: Income Tax and Central Tax: Law and Practice, Pearson Education, Latest edition.
  • B. Lal & N. Vashisht: Direct Taxes, 28/e, Pearson Education, Latest edition.

MBA I Year, I Semester

Course No. GR14E5007: Computer Applications in Business (CAB)

L-2; P-2*2; T-0; Credits-4]                                                    [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide hands on experience to students in using computers for data organization and addressing business needs. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. The exposure to databases such as EBSCO, PROWESS developed by Centre for Monitoring Indian Economy OR ACCEEQUITY developed by Accord Fintech is essential with a view to make students aware of data bases of Indian Companies and enables them to work on mini projects and think of topic for their MBA final year project.

Unit-1: Introduction to Computers:  Hardware, Software, Networking Devices. Office Tools, Database Management Systems, Internet Tools and applications

Unit-2: Experiments covering Basics of SQL. PL/SQL: SQL statements, Views. Joins, Constraints, operators, indexes. Functions, PL/SQL block structures, Procedure. Practice Exercises using SQL statements on the following aspects Employee payroll data, Purchase order of a book company, Inventory Management.

Unit-3: Use of Spread Sheet Technology for Data Analysis: Creating worksheet. Entering and Editing text, Entering and Editing Formulas. Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package. Preparation of Power Point Presentations.

Unit-4: Overview of SPSS: Uses. SPSS for Tabulation, Data Analysis. Making students/Learn Familiar with Main menu and other features of SPSS Package & SPSS Report Presentation.

Unit-5: Exercises:

Test-1: Creating and Editing a Data File.

Test-2: Cross Tabulation and chi-Square Analyses.

Test-3: The one-way ANOVA procedure: one-way Analysis of variance.

Test-4: Bi-variate Correlation: Bi-variate correlation, partial correlations and the correlation matrix.

Test-5: Multidimensional scaling.

Text Book

  • Peter Norton: Introduction to Computers, 8/e, TMH, 2008.

Other Recommended Books:

  • Introduction to Information Technology, ITL Education. Pearson Education, 2009.
  • Dhiraj Sharma: Foundation of Information Technology, Excel 2009.
  • Morley, Understanding Computers, 10/e Cengage, 2009.
  • Rajaraman: Introduction to Information Technology, PHI, 2009.
  • Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter: Introduction to Information Technology, Wiley, 2006.
  • Ron Mansfield: Working in Microsoft Office, TMII, 2008.
  • David Whigham: Microsoft Excel, Data Analysis and Decision Making, Oxford. 2009.
  • Albright Winston Zappe, Stephen G.Powell, Keneth R. Bakes: Management Science, the art of Modelling with Spread sheets, 2/e, John Wiley and Sons, 2009.
  • Microsoft Office System Step by Step, 2007 edition, Pearson 2008.
  • Carver: Doing Data Analysis with SPSS 16.0, 3/e, Cengage, 2009.
  • George: SPSS for Windows Step by Step, 6/e, Pearson Education, 2009.
  • Arthur Griffin: SPSS for Dummies, Wiley-India, 2009.

MBA I Year, I Semester

Course No. GR14E5008: Mini Project: Company Analysis Report

L-2; P-2*2; T-0; Credits-2]                                                   [Max. Marks: 50 (Int: 50, Ext: Nil)

Company Analysis Report Submission followed by Seminar Viva – (Internal Exam)

Objective of this course is to give practical exposure to the student in preparing a Company Analysis Report.

Student can choose a company for analysis and write their observations as to the trend, future prospects, problems etc., based on primary or secondary data collected through interviews, surveys and/or from annual reports of the company (minimum three years) can be studied by the students. Alternatively data bases such as Prowess of Centre for Monitoring Indian Economy (CMIE), Economic Times, and Financial Express can be used.

Evaluation of the Company Analysis Report: Submission of the report followed by Seminar and Viva. Together they are valued for 50 marks internally by Project Review Committee.

MBA I Year, II Semester

Course No. GR14E5009: Financial Management

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the student with basic inputs and tools necessary to manage the finance function. After the completion of the course, the students should be able to understand the management of finances of the business organization

Nate: Students are to be provided with Discounting and Annuity tables at the time of the examination.

Unit1: Introduction to the Finance Function and Capital Budgeting – Objective: Profit or Wealth Maximization and EPS Maximization. An overview of Managerial Finance functions – Time value of money: present value, future value of money and the basic valuation models- Nature and techniques of capital budgeting: Payback method, Average rate of return and Time-Adjusted methods: IRR and NPV, Profitability index. Cases in capital budgeting.

Unit-2: Capital Structure Decisions: Concept and measurement of cost of capital. Debt vs. Equity, cost of equity, preference shares, equity capital and retained earnings, weighted average cost of capital and marginal cost of capital. Importance of cost of capital in capital budgeting decisions- Capital structure vs. financial structure – Capitalisation, financial leverage, operating leverage and composite leverage. EBIT-EPS Analysis. Indifference Point/Breakeven analysis of financial leverage,

Unit-3: Capital Structure and Dividend Theories: The Modigliani Miller Theory. NI, NOI Theory and Traditional Theory -A critical appraisal- Dividends and value of the firm – Relevance of dividends, the MM hypothesis. Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. Walter Model and Gordon Model.

Unit-4: Working Capital Management: Components of working capital, gross vs. net working capital, determinants of working capital needs, the operating cycle approach. Planning of working capital. Walker’s Priciples of Working Capital Management. Financing of working capital through Bank finance and Trade Credit, Cases.

Unit-5: Management of current assets: Management of cash, Basic strategies for cash management, cash budget, cash management techniques/processes. Marketable securities: characteristics, selection criterion. Marketable security alternatives; Management of receivables and Management of inventory- The importance of current assets management in working capital planning.

Text Books

  • Y. Khan and P. K. Jain: Financial Management –Text and Problems. TMH, 2009.
  • James C. Van Home: Financial Management and Policy, Pearson, 2006.
  • Pandey: Financial Management, 9/e Vikas. 2007.

Other Recommended Books:

  • Collin Barrow: Practical Financial Management, Kogan Page, 2009.
  • Srivastava: Financial Management and policy, Himalaya, 2009.
  • Berk: Financial Management, Pearson, 2009.
  • N. Maheswari: Financial Management, Vikas, 2007.
  • John Tennet: Guide to Financial Management, Viva, 2009.
  • Chandra Bose, D.: Fundamentals of Financial Management, PHI, 2006.
  • Vishwanath: Corporate Finance, 2/e, Sage, 2007.
  • Rajiv Sri Vastav & Anil Mishra: Financial Management, Oxford, 2008.
  • Chakraborty, Bhattacharya, Rao and Sen: Financial Management and Control, MacMillan, 2007.
  • Michael C Ehihardt Eugene F. Brigham: Corporate Finance, a Focused Approach, Cengage, 2006.
  • Richard A Brealey, Stewart C Myers, Franklin Allen, Pitabas Mohanty: Principles of Corporate Finance, 8th Edition, TMH, 2007.
  • Besley and Brigham: Essentials of Managerial Finance, 13/e Cengage, 2006.

MBA I Year, II Semester

Course No. GR14E5010: Human Resource Management

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide basic knowledge of Human Resource Management. This is a prerequisite for opting Elective-2, Human Resource Management in the second year of the programme.

Unit-1: Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM – Job Analysis and Design: Uses of Job analysis, methods of data collection. Job Description and Specifications. Job design. Job Rotation. Job enlargement, Job enrichment. HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies. Cases.

Unit-2: Recruitment and Selection: Recruitment: The Recruitment Process, Sources of recruitment, Challenges of recruiting. Selection: Selection Process – Methods of Selection – Developing and using Application Blanks – Type of tests, basic-features of interviews, types of interviews, Interview errors and bias, Designing and conducting the effective interview.  Reference and background verification, medical evaluation, Job offer, Induction and Placement. Cases.

Unit-3: Training and Development & Performance Appraisal: Introduction to training, The training process. Training methods, Management development-individual, group, organizational techniques, evaluation of training and development. Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. – Appraisal feedback interview. The role of appraisal in managing performance. Career Planning and Development. Cases.

Unit-4: Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system simple ranking, job grading, point systems, and factor-comparison system. Human relations effects of Job evaluation, compensation for special groups. Cases.

Unit-5: Integration: Quality of work life, The management of conflict: Sources of grievances, the grievance procedure. Guidelines for handling grievances- Maintenance of HR:

  1. Benefits and services, security, safety, health and welfare services
  2. Separation

Text Books

  • David A. Decenzo & Stephen P. Robbins: Fundamentals of Human Resource Management, 8/e, Wiley, 2009.
  • Edwin B J Flippo: Personnel Management, McGraw Hill, 2009.
  • Aswathappa: Human Resource and Personnel Management, TMH, 2009.

Other Recommended Books:

  • Subbarao: Human Resource Management, HPIL, 2009.
  • Gary Dessler: Human Resource Management, 10/e, Pearson, 2009.
  • John M. Ivancevich: Human Resource Management, TMH, 2009.
  • Wayne Mondy & Robert M. Noe: Human Resource Management, Pearson, 2009.
  • Lepak: Human Resource Management, Pearson, 2009.
  • Biswajeet Pattanayak: Human Resource Management, PHI,
  • Gomez-Mejia: Managing Human Resources, PHI, 2009.
  • S. Venkataratnam: Personnel Management & Human Resources, TMH, 2009.
  • Fisher: Human Resource Management, Cengage, 2009.

MBA I Year, II Semester

Course No. GR14E5011: Marketing Management

L-4; P-0; T-0; Credits-4]                                            [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide basic knowledge of Marketing Management. This is a prerequisite for opting Elective-3, Marketing Management in the second year of the programme.

Unit-1: Introduction to Marketing: Understanding Marketing Management – Developing Marketing Strategies (Marketing Mix Elements) and Plans – Marketing Concept Vs. Product Concept – Experience Concept. Limitations of Marketing concept – Service Concept — Distinctive Characteristics of Services – Classification of services – Marketing orientation and Business performance – Marketing environmental scanning and evaluation.

Unit-2: Marketing Research and STP: Need for Marketing Research-Types of Marketing Research – Stages of Marketing Research – Customer value proposition. Market Segmentation – Purpose of Segmentation and Market Entry – Target market selection – Strategies of Target Marketing. Positioning and positioning strategies – Analyzing Business markets – Analyzing Consumer Markets.

Unit-3: Marketing Mix – Product Management and Pricing: Product Management: Types and levels of Products – Product line and product mix – Managing product line and Product Life Cycle (PLC) – Product line portfolios – New product options and development to commercialization – Product Recalls – Setting Product Strategy. Pricing: Pricing Strategy – Methods of Pricing, Factors influencing pricing decisions – Pricing cues Consumption and pricing Price Sensitivity Initiating Price Changes – Price Wars- Product mix pricing.

Unit-4: Product Mix – Distribution and Promotion:Distribution: Distribution designing – Marketing channels and value networks – Role of marketing channels – Channel Levels – Channel design decisions – Channel management decisions – Channel Integration and systems. Retailing, Wholesaling and Logistics. Promotion: Communicating Value – Role of Marketing Communication – Developing Effective Communication – Marketing Communication Mix – Managing the Integrated Marketing Communications process – Concepts of Branding Labelling and Packing.

Unit-5: Consumer Behaviour and Rural Marketing: Consumer Behaviour – Consumer Decision Process-Factors affecting consumer buying behavior – consumer behavior and marketing strategies. Rural Marketing – Rural Consumer Behaviour – Pricing Decision and Distribution Decisions. Managing a Holistic Marketing Organization – Future of Marketing.

Text Books:

  • Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithleshwar Jha: Marketing Management, 13/e, Pearson Education, 2009.
  • S. Ramaswamy & S. Nama Kumari: Marketing Management, 4/e, Macmillan, 2009.
  • Rajan Saxena: Marketing Management, 3/e, TMH, 2008.

Other Recommended Books:

  • Rajan Saxena: Marketing Management, 3/e, TMH, 2008.
  • Peter Chevton: Key Marketing Skills, Kogan Page, 2009.
  • Karunakaran: Marketing Management (Text and Cases), 2/e, Himalaya, 2009.
  • Tapan K Panda: Marketing Management, Excel, 2009.
  • S. Ramaswamy & S. Nama Kumari: Marketing Management, 4/e, Macmillan, 2009.
  • Arun Kumar & N. Meenakshi: Marketing Management, Vikas, 2009.
  • Dholakia, Anwar et.al: Marketing Management, PHI, 2009.
  • David Jobber & John Fahy: Foundations of Marketing, TMH, 2009.
  • Joel R. Evans & Barry Berman: Marketing Management, Cengage, 2008.
  • Still & Cundiff: Marketing Management.

MBA I Year, II Semester

Course No. GR14E5012: Operations Management

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to enable students to understand the basics of one of the functional areas of management viz. Operations or Production.

Note: The students are to be provided with Statistical Tables to solve problem at the time of examination.

Unit-1: Introduction: Historical Development of POM, Functions of Production Management and POM scenario today. Levels of production planning, process of production planning and controlling, importance of production planning, difference between production planning and production control. Manufacturing system, Design and Production Costs, Factors determining design of the product, Need for new product and product development.

Unit-2: Facilities Management & Aggregate Planning: Importance of plant location, factors responsible for plant location choice, location analysis, multi-plant location analysis and problems. Objectives of layout, advantages of good layout, types of layout, material handling. Importance of productivity, factors affecting productivity. Aggregate planning: Nature of aggregate planning, calculation of costs, mathematical optimization – Linear Programming, Aggregate planning under uncertainty.

Unit-3: Routing and Scheduling: Routing, Sequencing and Scheduling. Gantt chart, Networks, Basic Terminology and Symbols, Network construction, Critical path method, time estimates for activities, PERT, Time – Cost Trade off, Resource Allocation, Line of Balance.

Unit-4: Work Study & Quality Management: Method Study, Work measurement, Work Design, Job Design. Inspection, acceptance sampling, statistical quality control, control charts, control charts for variables and attributes. Total Quality Management and ISO 9000 series standards. Six Sigma.

Unit-5: (a) Materials Management and Production Control: Meaning and definition of materials management, Objectives of materials management, Organisation of materials management department, Factors responsible for providing economy in materials management, importance of materials management, importance of inventory management, meaning and definition of purchasing, meaning and significance of store keeping, Plant maintenance, Production information system, Production planning system, Production control system.

  1. Introduction to Project Management, Network analysis and Supply Chain Management.

Text Books

  • Chase, Aquilano, Jacobs: Operations Management for Competitive Advantage, TMII. 2009
  • Buffa and Saril: Modern Production Operation Management, Wiley 2009.

Other Recommended Books:

  • Mahadevan: Operations Management, Pearson, 2009.
  • Aswathappa: Production & Operation Management, HPH, 2008.
  • Young: Essentials of Operations Management, Sage, 2009.
  • Kachru: Production and Operations Management, Excel, 2009.
  • Donald Waters: Operations Management, Kogan Page, 2009.
  • Lee Krajewski, Larry Ritzman and Manoj Malhotra: Operations Management, 8/e PHI, 2009.
  • N. Chary: Theory and Problems in Production and Operations Management, TMII, 2009.
  • Joseph S. Martinich: Production and Operations Management, Wiley, 2009.
  • Slack: Operations Strategy, Pearson, 2009.
  • Evans: Principles of Operations Management, Cengage, 2009.
  • Saxena: Production and Operations Management, 2/e, TMII, 2009.

MBA I Year, II Semester

Course No. GR14E5013: Management Information System

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

(Students must read text book. Faculty are free to choose any other cases)

Objective of the course is to enable the students to understand the importance of information systems in the decision making and management of organizations. At the end of this course the students will understand the MIS concepts its applications.

Unit-1: Introduction: MIS importance, definition, nature and scope of MIS, Structure and Classification of MIS, Information and Systems Concept, Types of Information, Information systems for competitive advantage.

Cases: MIS at Narayana Labs Ltd., Siba International and Functional Information System, Sigma Industries Limited (SIL)

Unit-2: Business Applications of Information Systems: E-Commerce, ERP Systems, DSS, Business Intelligence and Knowledge Management System.

Case: Knowledge Management Systems at Anil Consultancy.

Unit-3: Management of IS: Information system planning, system acquisition, systems implementation, evaluation & maintenance of IS, IS Security and Control.

Cases: Planning of IS at Anoop & Company, Apollo Hospitals, Implementation of OLT at Deep College of Management and Technology, Effectiveness of MIS: A Case Study.

Unit-4: Building of Information Systems: System Development Stages, System Development Approaches, Systems Analysis and Design- Requirement Determination, Strategies for Requirement Determination, Structured Analysis Tools, System Design – Design Objectives, Conceptual Design, Design Methods, Detailed system design.

Cases: System requirement specification: An illustrate case, MIS at XYZ Bank, Purchase order system: application case study.

Unit-5: Introduction to Cyber Crime: Cybercrime Definition and origin of the word, cybercrime and information security, who are cyber criminals? Classification of cyber criminals-Legal Perspectives-Indian Perspectives-Cybercrimes and Indian ITA 2000, Global perspective on cybercrime-Cybercrime era.

Text Books:

  • Laudon & Laudon: Management Information Systems, Pearson, 2013.
  • P. Goyal: Management Information Systems–Managerial Perspective, MacMillan, 3rd Edition, 2010.

Other Recommended Books:

  • Nina Godbole & Sunit Belapure: Cyber Security, Wiley India, 2012.
  • Jawadekar: MIS Text and Cases, TMH, 2012.
  • Milind M Oka: Cases in Management Information system, Everest, 2012.
  • Sandra Senf: Information Technology Control and Audit, 3e, CRC Press, 2012.
  • Arpita Gopal: MIS for Strategic Business Processes, Excel, 2009.
  • Joseph, P. T.: E-Commerce, an Indian Perspective, PHI, 2012.
  • Sanjay Mohapatra: Cases in Management Information Systems, PHI, 2011.
  • Nirmala Bagchi: Management Information Systems, Vikas, 2012.
  • Aman Jindal: Management Information System, Kalyani, 2010.
  • Murthy, Management Information System, Himalaya, 2013.
  • Effy oz: Management Information Systems, Cengage, 2010.
  • O Brien, Marakas, Behl: Management Information Systems, TMH, 2010.
  • Kelkar: Management Information Systems, PHI, 2012.

MBA I Year, II Semester

Course No. GR14E5014: Business Environment

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the student with a background of various factors (In macro-economic environment) that have major repercussions on business and sharpen the students’ mind to watch and update the changes that occur constantly in this sphere.

Unit-1: Industrial Policies: A brief review of industrial policies since independence. Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry – Policy on Public Private Partnerships.

Unit-2: Fiscal & Monetary Policies: Public revenues, public expenditure, public debt, development activities financed by public expenditure. An evaluation of recent fiscal policy of Government of India .Highlights of Budget – Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy. Recent trends- Role of Finance Commission.

Unit-3: India’s Trade Policy & Balance of Payments: India’s Trade Policy /- EXIM Policy, Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements.. Role of EXIM Bank. Balance of Payments: Structure, Major components. Causes for dis-equilibrium in Balance of Payments, correction measures. Impact of New Economic Policy on Balance of Payments.

Unit-4: World Trade Organization (WTO): Nature and scope – Organization and structure trading blocs – role and functions of WTO in promoting world trade – Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS. Disputes settlement mechanism- Dumping and Anti -dumping measures – Critical review of WTO functioning. Other International trade promotional Institutions.

Unit-5: Liberalization, Privatization and Globalization – Constituents of Business Environment – Environmental Scanning –International Business Environment. Business Environment and RBI, Cultural and Social Environment. Technical Environment.

Text books

  • Francis Cherunilam: Business Environment: Text and Cases, 18/e. Himalaya. 2009.
  • Misra and Puri: Indian Economy, Himalaya, 2009.

Other Recommended Books:

  • Justin Paul, Business Environment-Text and Cases, TMH, 2009.
  • Vivek Mittal: Business Environment, Excel, 2009.
  • Conklin: Cases in Environment of Business, Sage, 2008.
  • BPP: Business Environment, Viva, 2009.
  • Shaikh Saleem: Business Environment, 4/e Pearson, 2008.
  • Aswathappa: Essentials of Business Environment, 9/e Himalaya, 2009.
  • Dutt and Sundaram: Indian Economy, Chand, New Delhi, 2009.
  • Recent: Economic Survey Report of Government of India.
  • K. Pail war: Economic Environment of Business, PHI, 2008.
  • E. Bouchoux: Intellectual Property Rights, Cengage, 2005.
  • Apte, P. G., Macro Economics, ICFAI, Hyderabad, 1987.

MBA I Year, II Semester

Course No.GR14E5015, Quantitative Analysis for Business Decisions

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the basic tools of Operations Research in solving the management problems through modeling and using mathematical approach.

Note: The students have to be provided with Random Number Table to solve problem in the examination

Unit-1: Decision Analysis: Decision Analysis: Introduction to Decision Theory, Steps in the Decision Making, the different environments in which decisions are made, Criteria for Decision Making under Risk and Uncertainty, The Expected Value Criterion with Continuously Distributed Random Variables. Decision   Trees, Graphic   Displays   of the Decision Making Process.

Unit-2: Introduction and Linear Programming: Nature and Scope of O.R.-Analyzing and Defining the Problem, Developing a Model, Types of models. Typical Applications of Operations Research; Linear Programming: Graphical Method. Simplex Method: Solution methodology of Simplex algorithm. Artificial variables; Duality Principle, Definition of the   Dual   Problem. Primal-Dual Relationships.

Unit-3: Transportation and Assignment Models: Definition and Application of the Transportation Model, Solution of the Transportation Problem, the Assignment Model. Traveling Salesman Problem.

Unit-4 (a) Replacement Models: Replacement of Capital Cost items when money’s worth is not considered. Replacement of Capital Cost items when money’s worth is considered. Group replacement of low cost items.

(b) Game Theory:  Introduction – Two Person Zero-Sum Games, Pure Strategy games with Saddle Point and Mixed strategy games. Rules of Dominance. Solution methods of games without saddle point –Algebraic, Arithmetic and Graphical representation methods.

Unit-5:Queuing Theory and Simulation: Basic Elements of the Queuing Model. Poisson Arrivals and Exponential Service times; Different Queuing models with FCFS Queue discipline: Single service station and infinite population. Single service station and finite population, Multi service station models with infinite population. Simulation: Nature and Scope, Applications, Types of simulation. Role of Random Numbers. Inventory and Queuing problems.

Text Books:

  • K. Sharma: Operations Research: Theory and Applications, Macmillan. 2008.
  • Hillier and Lieberman: Introduction to Operations Research, TMH, 2008.
  • Prem Kumar Gupta and D. S. Hira: Operations Research, CHAND & Co., 2008.

Other Recommended Books:

  • Sridharadha Bhat: Quantitative Analysis for Business Decisions, HPH, 2009.
  • Panneerselvam: Operations Research, PHI, 2008.
  • Hamdy, A. Taha: Operations Research: An Introduction, PHI,
  • Ravindran, Phillips, Solberg: Operations Research, Wiley, 2009.
  • Anderson, Sweeney, Williams: Quantitative Methods for Business, 10/e, Cengage, 2008.
  • Sivarethinamohan: Operations Research, TMH, 2008.
  • K. Bharadwaj and Mujumdar: Quantitative Techniques for Business Managers, HPH, 2009.
  • Gillett: Introduction to Operations Research, TMH, 2009.

MBA I Year, II Semester

Course No. GR14E5016: Survey Based Mini Project

L-2; P-0; T-2*2; Credits-2]                                                    [Max. Marks: 50 (Int: 50, Ext: Nil)

Objective of this course is to give practical exposure to the students in conducting survey based research.

Mini Project: Survey based research project – Submission of Project Report, followed by a Seminar on the project and Viva – (Internal Exam)

A student or a small group of students has to select a topic suitable for survey based research, prepare a survey instrument, collect data, pocess the data, present the data in an appropriate form and prepare project report.

Evaluation of the Mini Project: Project Report, Seminar and Viva are to be evaluated for 50 marks internally by Project Review Committee.

MBA II Year, I Semester

Course No. GR14E5017: Entrepreneurship and Corporate Governance

L-4; P-0; T-0; Credits-4]                                            [Max. Marks: 100 (Int: 40, Ext: 60)

Objectives of the course are to make the students understand the nature of entrepreneurship, to motivate the students to start their own enterprises, and to enlighten them of Corporate Good Governance and Business Ethics, so that they would become the best entrepreneurs / managers of the corporate world.

Unit-1: Nature of Entrepreneurship; Characteristics, Qualities and skills of an Entrepreneur, functions of entrepreneur, Forms of Entrepreneurship: Small Business, Importance in Indian Economy, Types of ownership, sole trading, partnership, Joint Stock Company and other forms. Entrepreneurial strategy in generating and exploiting new entities. Women Entrepreneurship – Problems and Institutional Support. Generation of new entry opportunity, – Assessing the attractiveness of a new entry opportunity, Entry strategy for new entry exploitation, First-Mover (dis)advantages, Risk Reduction strategies. Strategies for growth.

Unit-2: Entrepreneur & Law and Aspects of Promotion: Promotion of a venture, the entrepreneur and the law – Project Planning and Feasibility Studies- Major steps in product development. Financial new venture – Investment decision, financing means and sources: venture capital, Financing by Commercial Banks, Government Grants and Subsidies, Entrepreneurship Promotion Schemes of Department of Industries (DIC), KVIC, SIDBI, NABARD, NSIC, APSFC, IFCI and IDBI. New Financial Instruments.

Unit-3: Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline – Salient Issues in Ethics and Commerce- Justification for Ethics –  Basic Principles in Ethics –Corporate Climate and corporate climate audits – Political Issues.

Unit-4: Corporate Governance: Corporate Governance – Capitalism at crossroads – Historical perspective of Corporate Governance – Issues of Corporate Governance – Theoretical basis of Corporate Governance – Corporate Governance mechanisms – Indian Model of Governance – Good Corporate Governance – Corporate Governance committees – OECD Principles – Indian Committee and guidelines.

Unit-5: Corporate Social Responsibility: System Concept of Business Society – Social Responsibility – Social Responsibility tools – approaches to Ethics – Corporate Social Accountability –Ethics and Social Responsibility – professional ethics. Best CSR practices in India and abroad.

Recommended Books:

  • Robert D Hisrich, Michael P Peters, Dean A Shepherd: Entrepreneurship, TMH, 2009.
  • Nandan: Fundamentals of Entrepreneurship, PHI, 2009.
  • Ronald D Francis & Mukti Mishra: Business Ethics, TMH, 2009.
  • C. Frenando: Corporate Governance, Pearson, 2006.
  • Balachandran & V. Chandrasekaran: Corporate Governance & Social Responsibility, PHI, 2009.
  • Bholanath Dutta: Entrepreneurship – Text and Cases, Excel, 2009.
  • Vasanth Desai: Entrepreneurship, HPH, 2009.
  • David Martin: Corporate Governance, Viva, 2009.
  • Barringer: Entrepreneurship, Pearson, 2009.
  • S. V. Murthy: Business Ethics & Corporate Governance, Himalaya, 2009.
  • K. Mishra and Gitarani: Corporate Governance, Excel, 2009.
  • C. Fernando: Business Ethics, Pearson, 2009.
  • Laura P Hartman & Abha Chatterjee: Business Ethics, TMH, 2009.
  • Tripat Kaur: Values and Ethics in Management, 2/e, Paragon International, 2009.

MBA II Year, I Semester

Course No. GR14E5018: Cost and Management Accounting

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to enable the students understand the components of product cost and their calculation methods, and their control. Prerequisite for the course is knowledge of Financial Accounting and Analysis taught in first year first semester of the programme.

Unit-1: Introduction: Management accounting vs. Cost accounting vs. financial accounting, Role of accounting information in planning and control, cost concepts – classification of costs and managerial use of classification of costs. Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of overheads, calculation of machine hour rate.

Unit-2: Costing for Specific Industries: Cost Sheet and Tender/Quotation Preparation. Unit costing, Job costing, and Process costing and their variants, treatment of normal losses and abnormal losses, inter-process profits, costing for by-products and equivalent production.

Unit-3: Marginal Costing:  Introduction, Application of Marginal Costing for cost control, profit planning, Closing down a plant, dropping a product line, charging general and specific fixed costs,  fixation of selling price, make or buy decisions, key or limiting factor, selection of suitable product mix, desired level of profits, diversification of products, closing down or suspending activities, level of activity planning – Break-even-analysis: Application of BEP for various business problems.

Unit-4: Budgetary Control:  Budget, budgetary control, steps in budgetary control, Types Budgets: Fixed and Flexible budgets. Functional Budgets: Sales Budget, Cash Budget, Production Budget, Master Budget, Performance Budgets, Material vs. Purchase Budgets, Zero Based Budgeting.

Unit-5: Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary control, standard costing vs. estimated cost, standard costing and marginal costing. Analysis of Variance: Material Variance, Labour Variance, Sales and Profit Variance.

Text Books:

  • Y. Khan, P.K. Jain: Management Accounting: Theory and Problems, TMH, New Delhi, 4/e, 2008.
  • P. Jain and K. L. Narang: Cost and Management Accounting, Kalyani, 2008.

Other Recommended Books:

  • Charles T. Horngren: Cost Accounting, PHI, 2009
  • N. Arora: Cost Accounting, Vikas, 2009.
  • Colin Drury: Management and Cost Accounting, Cengage, 2009
  • Bhahatosh Banerjee: Cost Accounting Theory and Practice, PHI,2006
  • N. Arora: Cost and Management Accounting, Himalaya, 2009.
  • James Jiambalvo: Managerial Accounting, John Wiley, 2009.
  • Allen: Cases in Management Accounting & Control System, Pearson, 2009.
  • Bamber: Managerial Accounting, Pearson, 2009.
  • Manash Gupta: Cost Accounting Principles and Practice, Pearson Education, 2008.
  • Blocher, Chen, Cookins, Lin: Cost Management a Strategic Emphasis, TMH, 3/e 2009.
  • Thukaram Rao: Cost and Management Accounting, New Age International, 2008.

MBA II Year, I Semester

Course No. GR14E5019: Strategic Management

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to enable the students to have a grasp of various business strategies in general and in functional management areas in particular. It provides a strategic orientation in conduct of the business. Prerequisite of the subject is familiarity with Management Theory and Practice, Financial Management, Human Resource Management, Marketing Management and Production and Operations Management.

Unit-1: Introduction: Concepts of Strategic Management – Characteristics and Importance/relevance/need of Strategic Management – Strategic Management Process, Developing a strategic Vision, Mission, Objectives, and Policies – Factors that shape a company’s strategy, Environmental Scanning: Industry and Competitive Analysis – Methods. SWOT Analysis – Value Chain Analysis and Competitive advantage.

Unit-2: Types of Strategies: Offensive Strategy, Defensive Strategy, Generic Strategies, Exit and Entry Barriers. Levels of Strategy – Business Level Strategy, Corporate Level Strategy and Global Strategy. Turnaround strategy – Management of Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures – Diversification Strategy: Reasons for Diversification – Types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies.

Unit-3: Tools and Techniques for Strategic Analysis: Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix, IE Matrix, Grand Strategy Matrix. Market Life Cycle Model, Organizational Learning, Impact Matrix and the Experience Curve.

Unit-4: Strategy Formulation and Implementation: Strategy Formulation, Factors affecting strategy formulation – Strategy and Structure, Strategy and Leadership, Strategy and culture connection – Operationalizing and institutionalizing strategy – Strategies for competing in globalizing markets and internet economy – Tailoring strategy to fit specific industry and company situations – Resource Allocation as a vital part of strategy – Planning systems for implementation.

Unit-5: Strategy Evaluation and control– Establishing strategic controls for Measuring performance – appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance – strategic information systems – problems in measuring performance – Guidelines for proper control- Strategic surveillance and strategic audit – Strategy and Corporate Evaluation and feedback in the Indian and international context – Introduction to Balance Score Card.

Text Books:

  • Thompson & Strickland: Strategic Management, Concepts and Cases. TMH, 2009.
  • Gregory Dess and G. T. Lumpkin: Strategic Management – Creating Competitive Advantage, TMH, 2009.
  • Michael Porter: Strategic Management.

Other Recommended Books:

  • Saloner: Strategic Management, Wiley, 2009.
  • Subbarao: Strategic Management, Himalaya, 2009.
  • Johnson: Exploring Corporate Strategy, Pearson, 2009.
  • Hitt, Ireland & Hoskisson: Management of Strategy, Thomson, 2009.
  • Allan Afuah, Business Models: A Strategic Management Approach, TMH, 2009.
  • Ranjan Das: Crafting the Strategy: Concepts and Cases in Strategic Management, TMH, 2009.
  • Fred R. David: Strategic Management Concepts and Cases, PHI, 2009.
  • Hill: Strategic Management an Integrated Approach, Biztantra, 2009.
  • Azhar Kazmi: Business Policy & Strategic Management: TMH, 2009.
  • Ajit Prasad: Extremely Short cases in Strategic Management, Excel-2009.
  • Wheelen & Hunger: Concepts & Cases in Strategic Management and Business Policy, Pearson 2009.

MBA II Year, I Semester, Elective-1: Finance

Course No. GR14E5020: Security Analysis and Portfolio Management

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the conceptual and analytical frame work of Security Analysis and Portfolio Management and make them proficient in understanding the dynamics of securities market. This paper focuses on the application of theory to practice.

Unit-1: Introduction: Concept of Investment, Categories of Investment, The Investment Process, Securities Markets and their functions, Stock Market Indices, Methods of raising capital, Development of stock markets in India, Dematerialization and Re-materialization of shares, Listing of securities, Trading and Settlement Procedure.

Unit-2: Portfolio Theories and Calculation of Risk and Return: Security Returns – Single Period Return, Multi-Period Return, Measuring Historical Return and Expected Return of a Security. Security Risks – Concept of Risk, Systematic and Unsystematic Risk, Measurement of Risk – Historical and Expected Risk. Portfolio Risk and Portfolio Return – Portfolio Selection: Markowitz Portfolio Theory, Markowitz Efficient Frontier, The Single-Index Model, Asset Pricing Models-The Capital Asset Pricing Model, Arbitrage Pricing Theory, Security Market Line (SML).

Unit-3: Fixed – income Securities (Bond): Analysis, valuation and management:  Interest rates, Measuring Bond Yields, Bond pricing theorems, Convexity, duration, Passive Bond Management and active bond management strategies, Bond  immunization.

Unit-4: Equity: Analysis Valuation and management:  Discounted Cash-flow techniques: Balance sheet analysis, Dividend discount models, intrinsic value and market price, The P/E ratio or Earnings Multiplier Approach, Price/Book value, Price /Sales ratio, Economic Value Added (EVA), the passive and Active strategy. Security Analysis: Fundamental Analysis – Macroeconomic analysis, Industry and company analysis; Technical analysis. Effective Market Hypotheses.

Unit-5: Derivatives: Overview of derivative markets, option markets, option strategies and option valuation. Futures markets, strategies and pricing. Stock index futures, interest rate futures. Swaps contracts. Portfolio management: Mutual Funds – Concept of Mutual Fund, Types of Mutual Funds, Growth of Mutual Funds in India, Structure. Performance evaluation of mutual funds, performance measurement with changing portfolio composition.

Text Books:

  • Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management, 6/e, Pearson Education, 2007.
  • Prasanna Chandra: Investment Analysis and Portfolio Management, TMH, 2009.
  • Avadhani, V. A.: Securities Analysis and Portfolio Management, Himalaya, 2008.

Other Recommended Books:

  • William F. Sharpe, Gordon J. Alexander and Jeffery V. Bailey: Fundamentals of Investments, Prentice Hall, 2009.
  • Z V I Bodie, Alex Kane, Alan J Marcus and Pitabas Mohanty: Investments, TMH, 2009.
  • Frank K. Reilly and Keith C. Brown: Investment Analysis Portfolio Management, Cengage, 2009.
  • Charles P. Jones: Investments – Analysis and Management, John Wiley, 2009.
  • Bhat: Security Analysis and Portfolio Management, Excel, 2009.
  • Kevin: Security Analysis & Portfolio Management, Prentice Hall, 2006.
  • Edwin, J., Elton, Martin J. Gruber: Modern Portfolio Theory and Investment Analysis, 5/e, John Wiley & Sons, 2007.
  • John C. Hull: Options, Futures and other Derivatives, 7/e, Pearson Education, 2009.

MBA II Year, I Semester, Elective-1: Finance

Course No. GR14E5021: Strategic Investment and Financing Decisions

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide students with the knowledge of investment and Financing decisions from the strategic perspective. The prerequisite for the course is Financial Accounting and Analysis and Financial Management.

Note: Students need to be provided with discounting and statistical table for examination

Unit-1: Investment Decisions under Conditions of Risk and Uncertainty: Concepts of risk and uncertainty. Risk Analysis in Investment Decisions. Risk adjusted rate of return, certainty equivalents, and probability distribution of cash flows, decision trees, sensitivity analysis and Monte Carlo Approach to Simulation. Investment Decisions under capital constraints: Capital Rationing vs. Portfolio. Portfolio Risk and diversified projects.

Unit-2: Types of Investments and Disinvestments: Project abandonment decisions, Evidence of IRR. Multiple IRR, Modified IRR, Pure, simple and mixed investments.  Lorie Savage Paradox. Adjusted NPV and impact of inflation on capital budgeting decisions.

Unit-3: Critical Analysis of Appraisal Techniques: Discounted pay back, post pay back, surplus life and surplus pay back, Bail-out pay back, Return on Investment, Equivalent Annual Cost, Terminal Value, single period constraints, multi-period capital constraint and an unresolved problem, NPV mean variance analysis, Hertz Simulation and Hillier approaches. Significance of information and data bank in project selections.

Unit-4: Strategic Analysis of Selected Investment Decisions: Lease Financing, Leasing vs. Operating Risk, borrowing vs. procuring. Hire purchase and Instalment decisions. Mergers and acquisitions in Capital Budgeting, cash vs. equity for financial mergers.

Unit-5: Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: Capital Structure Theory –the Signaling Model.

Text Books:

  • MY Khan and PK Jain: Financial Management: Text, Problems & Cases, TMH, 2008.
  • Prasanna Chandra: Financial Management, 7/e, TMH, 2008
  • Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies, 2/e, PHI, New Delhi, 2008.

Other Recommended Books:

  • Brigham & Ehrhardt: Financial Management, Text and Cases, Cengage, 2005.
  • Alan Shapiro: Capital Budgeting and Investment Analysis, Pearson, 2008.
  • M. Pandey: Financial Management, Vikas 2009.
  • Alexander: Fundamentals of Investment, 3/e Pearson,2008
  • Robert A Haugen: Modern Investment Theory, 5/e, Pearson, 2009.

MBA II Year, I Semester, Elective-1: Finance

Course No. GR14E5022: Financial Institutions, Markets and Services

L-4; P-0; T-0; Credits-4]                                                        [Max. Marks: 100 (Int: 40, Ext: 60)

Objective of the course is to provide the students with an understanding of Financial Markets, the major institutions involved and the services offered within this framework.

Unit-1: Introduction: The structure of financial system; Equilibrium in financial markets; Indicators of Financial Development, Financial system and economic development ; Financial Sector reforms after 1991 – Regulatory and Promotional Institutions: Function and Role of RBI, Monetary Policy and techniques of monetary control of RBI. The role and functions of SEBI.  An update on the performance on Non-statutory Financial organization like IFCI, IRBI, NABARD, SIDBI, and SFCs.

Unit-2: The banking and Non-Banking Institutions:  Commercial banks – the public and the private sectors – structure and comparative performance.  The problems of competition; interest rates, spreads, and NPAs.  Bank capital – adequacy norms and capital market support. Banking Innovations.

Unit-3: Financial  and Securities Markets

 

 

 

Gokaraju Rangaraju Institute of Engineering and Technology (GRIET) was established in the year 1997 by Dr. G. Ganga Raju, in the fond memory of his father, late Sri Gokaraju Rangaraju, a distinguished crusader in the field of education in West Godavari District of Andhra Pradesh. Sri G. Ranga Raju, a great philanthropist, during his life time held many prestigious positions. GRIET has been awarded Autonomous status by JNTUH and University Grants Commission, New Delhi. The College has been rated as one of the top five Engineering Colleges in erstwhile Andhra Pradesh and one of the top 25 Engineering Colleges in India by CSR-GHRDC Engineering Colleges Survey 2011. The mission of GRIET is to achieve and impart quality education with an emphasis on practical skills and social relevance. GRIET strives to provide state-of-art infrastructure. Multi-specialty faculty continuously review, Innovate and experiment teaching methodologies and learning resources, and focus on research, training and consultancy through an integrated institute-industry symbiosis. The institution is accentuated with a great strategy, vision and mission.

The management programme (MBA) is the flagship program of the institute; it was instigated in the year 2006, with an intake of 60 and in 2011 the intake was raised to 120. The focus of the MBA curriculum is on developing a learning manager who is able to adapt to the fast changing world around him/her, without losing sight of the underlying values and ethos that drive the world. The curriculum places great emphasis on the ability of the student to bring to bear an integrated view on managerial problems on his/her ability to apply and learn in live situations.

  • AICTE SPONSORED International Conference on Consumer Dynamics & Marketing Strategies

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