How To Write a Customized Cover Letter
It can take a little time to write a custom cover letter for each job you apply for, but it's important to take the time and effort to show the company why you are a good match. Here's how to customize your cover letter when applying for a job.
How To Personalize Your Cover Letter
Look for the Hiring Manager
When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the hiring manager.
Personalize your cover letter and, if you can, address it to the individual responsible for hiring. If need be, research online or make a phone call to find out who the hiring manager is.
Mention Who You Know
If you know someone at the company, mention their name in your cover letter. Name dropping works - your cover letter will get a closer look if it mentions someone who works at the company. That's important both from your perspective and from the employee's, especially if the company has an Employee Referral Program and is eligible for a bonus.
As an aside, be sure to ask your contact if they can recommend you for the job and help get your cover letter and resume a closer look from the hiring manager.
Mention How You Learned About the Job
Mention how you learned about the job in the first paragraph of your cover letter. The company wants to know how the job was sourced, especially when you found the listing on a job board or other site where they paid to post.
That sentence can simply say, for example, "I learned of this position from the posting I read on Monster."
Take it one step further and mention something about the company, from the mission statement on the company website, for example, in your cover letter.
Showcase Your Qualifications
Employers typically won't even consider a candidate who doesn't appear to be qualified at first glance.
That first glance at your cover letter is your one opportunity to make a good impression and make it to the next round. In order to pass that first round of screening, you must specifically address the job ad and state why you are qualified for the position
To write a custom cover letter, take the job posting and list the criteria the employer is looking for. Then list the skills and experience you have. Either address how your skills match the job in paragraph form or list the criteria and your qualifications.
Here's more on how to match your qualifications to a job description.
Include Skills and Results
Also include skill, results and recognition keywords in your cover letter to increase your chances of getting selected for an interview. Here's a list of skills for resumes and cover letters you can use to get suggestions for your own application materials.
This way, the hiring manager can see, at a glance, why and how you're qualified for the job. Here's how to write a cover letter in five simple steps.
Customized Cover Letter Example
The following is a cover letter example which is focused on a career change and the skills required for the advertised position, in the field of sales and communications.
Your Contact Information
City, State, Zip Code
Cell Phone Number
Employer Contact Information
City, State, Zip Code
Dear Mr./Ms. LastName
I am applying for the Inside Sales position posted on Boston.Monster.com. At your convenience, I'd appreciate the opportunity to discuss the position and my candidacy with you. You can find my resume attached to this e-mail.
I am looking to bring my well-honed public relations, marketing, and client-focused online, oral, and interpersonal communication skills internally to succeed in an inside sales position.
Pertinent experience and skills for the posted position include:
- The power of persuasion. I’ve pitched stories for C-level executives via phone and e-mail and placed them in major media outlets, such as MSNBC, CIO Magazine, Sirius Satellite Radio, MSN Money, AARP Bulletin, and The New York Daily News.
- The ability to reach key audiences. As a journalist, I published stories in key print and online media, including CareerJournal.com, CollegeJournal.com and StartupJournal.com (online publications of The Wall Street Journal), Consumers Digest, Woman's Day, and ePregnancy Magazine. As a copywriter, my work has been used in e-mail marketing, online and offline advertisements, blogs, brochures, taglines, and web sites.
- Strong financial aptitude. My experience includes a little over a decade in the accounting profession in external and internal client-facing environments.
- With a B.S. in Accounting from Southern New Hampshire University, and a Minor in Management Information Systems, I have have the hard skills required to succeed in a sales role.
- Strong computer skills. I am experienced in both Microsoft and Mac software, and also have a basic-level familiarity with HTML, CSS, and digital design.
- I bring a variety of personal skills that will ensure success in this role: I am a good listener with a solid work ethic and an insistent desire to excel. I have a proven ability to meet deadlines without fail, and enjoy a fast-paced environment. I'm also a fast learner with extraordinary factual recall.
I'd love to find out more about the position you're looking to fill, and I would welcome the opportunity to tell you how my skills and ideas can benefit Wellesley Information Services. I can be reached at (555) 555-5555 or email@example.com.
Thanks for your consideration; I look forward to hearing from you soon!
Your Signature (hard copy letter)
Your Typed Name
More About Writing Targeted Cover Letters
It's certainly easier to write generic or blanket cover letters than it is to write a cover letter specifically targeted to each position you apply for. Here's how to write custom cover letters that work.
Cover Letter Tips
More Cover letter writing tips and suggestions for writing cover letters to send with your resume, including cover letter samples and examples.
Cover Letter Examples
When applying for a job a cover letter should be sent or posted with your resume. If you are not sure what to write, review these cover letter samples.
Date: Saturday, March 10, 2018
Location: Calabasas, CA
Most job seekers don't have a clue about getting their "foot in the door" for a job opening... not a clue.
Forget about job offers... many people see months fly by without landing ONE decent job INTERVIEW.
It's no secret we're living in some of the most stressful and difficult times in years � and today's job market is a killer.
But if you'll keep an open mind and give me a few minutes of your time right now...
... I'll show you how to flood your calendar with more hot job interview requests and top job offers this month than most of your competition will land all year.
It's so easy when you discover the KEY secrets 99.9% of job-seekers will never know...
3 Little-Known Job Search Secrets
That Will Continue To Keep Your
Competition "Stuck In The Mud"
For Years To Come...
1. Nothing happens � and I mean NOTHING HAPPENS! � until your phone rings for the job interview. Landing that first job interview... getting your "foot in the door" is ALL that matters! This is where ALL of your focus needs to be. (Read that again).
2. A "perfect" resume is highly overrated. Yes, you read that correctly. Don't get me wrong, you need a resume; but don't worry yourself sick if yours isn't "perfect." Resumes are not nearly as important as you might think they are. (Oh boy, I can hear the career-industry "experts" screaming already).
3. Cover Letter Magic: A simple, carefully written cover letter sprinkled with a few proven, magical marketing ingredients can fill your calendar with quality job interviews, faster and easier than you'd ever imagine.
Why? Because A Truly Amazing
Cover Letter Is Not A Cover Letter
At All... It's A SALES Letter!
Your cover letter is the ONLY chance you have to "sell" yourself for the opportunity to be interviewed for the job.
Resumes DO NOT sell. They're not built to sell. And most of the time, unless your resume is outstanding, it can actually end up hurting your job search! (I'll bet you never heard that before.)
A brilliantly worded cover letter is the ULTIMATE sales letter and practically no one understands this fact. Most cover letters do nothing to land the job interview.
The vast majority of your competition simply "throws" together any old cover letter, just so they have something to attach to their average resume.
Imagine this for a moment...
You are knee deep in your job search. You're stressed out and money is tight...
You wanted some help finding a new job, so you decided to invest in a professionally written resume. You called the big Resume Writing Service you read about and plunked down a significant sum of cash to have a professional write your resume.
Suddenly you're excited! You think to yourself, "This ought to do the trick!"
You get everything back from the writing service and boy, does it look impressive! You can hardly believe it's YOU they've written about!
They've even included a "free" cover letter with your expensive resume order.
You eagerly send off your cover letter and resume to several contacts and sources.
You daydream about your phone ringing off the hook with interview requests, discussing multiple job offers, negotiating salaries...
You wait for a response... and wait... and wait some more.
Your daydream turns into a nightmare as you slowly start to realize...
...NOTHING is happening... NOTHING!
How maddening! The resume writer guaranteed you'd land job interviews because her company is the biggest and best around. They've been in business for years. They also charge the most. (Over $300... ouch!)
Here's what REALLY happened...
With 267 applicants all applying for the same job as you, the stack of cover letters and resumes to sort through was enormous, and your application, like almost everyone else's, was passed over like yesterday's newspaper and tossed right in the trash can.
Why? Because your cover letter and resume did nothing to stand out from the crowd and attract the attention of the Hiring Manager!
As usual, 95% of the cover letters didn't even get a second glance and their respective resumes were ignored altogether.
Your competition, just like a gang of bloodhounds, are chasing the same job as you are. Every one of them used the same writing services and cover letter books. They've flooded the desk of the same employer you've been trying to reach. The ONLY real difference in this big stack of applications are the applicants' names!
Not one cover letter had a PERSONAL, ATTENTION-GRABBING element that stimulated the employer enough to give you the "foot in the door" you need to land the job interview.
You might as well be playing the lottery!
Sad and typical... but it doesn't have to be this way for you.
# # # #
I'm about to show you how to land more job interviews than you'll know what to do with. It's so incredibly easy to stand out from the crowd when 99% of ALL job-seekers keep doing the same thing everyone else does!
A Dirty Little Secret That The Big,
Expensive Resume-Writing Companies
Hope You Never Find Out About...
They hope you never find out that a perfectly written cover letter is actually more important to your job search than the resume!
Understand this: A well-written cover letter can literally flood your calendar with more quality job interviews �even when you lack experience or have a weak resume. Yes, I know, you've always been told the exact opposite, that the resume is by far the most important career document.
Because resume writing is big, BIG business, that's why!
Of course you need a resume, it's a standard career document. But as I said before, don't worry yourself sick if yours isn't flawless. As you're about to find out, it doesn't matter as much as you think it does.
The only thing that REALLY matters, the bottom lineis getting your foot in the company door. Agreed?
The most-overlooked moneymaking secret in today's job market is the 'humble' cover letter. Perfectly focused cover letters are the fastest, easiest way to dramatically increase your job interviews and job offers, PERIOD.
Just ONE Amazing Cover Letter Can Truly
Land You The Job Of Your Dreams.
I've written more than 150 articles � published in the Job Seeker Weekly, Career News, Net-Temps, Job Bank USA, and the Star Tribune just to name a few � on the topic of writing highly effective cover letters. Recently, I started off one of my articles by saying, "Cover letters get no respect."
Boy, is that the truth!
Most job seekers will slap together any old letter � just so they have SOMETHING attached to their resume. MASSIVE mistake.
One "typical," "average" cover letter attached to your resume can KILL months of your precious time, producing little to no results and costing you thousands of dollars in lost income while providing you nothing but stress and anxiety in return.
One brilliantly worded cover letter can change your life overnight. It's all in the WORDS.
While Your Competitors Wait By The Phone
Hoping For It To Ring... You'll Be Booked For A
Month Solid With Quality Job Interviews!
I'm About To Turn... Your Tired, Worn-Out, Run-Of-The-Mill, Stiff, Stale, Overly Professional, Big-Worded, Long Winded, Booooriiiing Cover Letter, Into... An Attention-Getting, Interview-Grabbing, Job-Landing, 'Dynamite' Cover Letter!
Your Job Search Is A Marketing Campaign... YOU Are The Product... And Your Cover Letter Is The Salesperson! Remember This Fact: A Resume Can't SELL... A Cover Letter MUST.
My name is Jimmy Sweeneyand for the past 23 years, I've been a professional copywriter and the President/CEO of a unique marketing and advertising company located in Calabasas, California.
I Write Results-Focused Sales Letters For A Living.
And For The Last Several Years, I've Been Writing The
World's Most Effective Cover Letters For Thousands Of
Thrilled Men And Women All Over The Globe.
As a business owner, I receive countless cover letters and resumes from job seekers. Over the past 20 years, I've personally reviewed hundreds of job applications.
Here's a sad fact:Less than one tenth of one percent of all the cover letters I've ever read has captured my interest enough, to a point where I said to myself, "Jimmy, you must call this person for an interview right now, before it's too late!"
That is a RARE event. You're much more likely to spot Big Foot running through the woods on your next camping trip!
Even when a cover letter does get noticed, it always makes employers work way too hard trying to figure out whether they should call the person in for the interview.
One afternoon, I thought to myself, "Boy, it'd be so easy for job seekers to stand out from the crowd in any field � landing the exact job interviews they desire � if only they had the properly worded cover letter."
So, one day I decided to write a couple of job search cover letters sprinkled with some of my best "magic sales letter dust." I sat down and did just that. They were fantastic letters, and I knew they would bring in results like never before.
Then I selected a few job seekers who could put these special letters to the test.
The results? Two words: PHONE CALLS! A massive increase in job-interview requests. I was excited, but to be honest, I was not surprised at all.
These special letters did something no cover letter had ever effectively done before: They actually made the interview decision easy for the employer! WHY? Because I'd written them with the major emphasis on getting the job seeker called for the interview!
The main focus was on getting employers to say to themselves, "Hmmm... you know what, I want to meet this person. I like the tone of this letter... it's straight to the point... I'm going to book an interview right now."
(You see, theselettersclearly and directly ASKED for the opportunity to be interviewed in a way that practically forces hiring managers to call. They want to speak with you).
That's the secret... that's the difference!
Two years later, I took the career industry by storm when I unleashed my breakthrough job-seeker tool, the new "Amazing Cover Letter Creator."
If You Typed Just 4 Words Into Google:
[Jimmy Sweeney Cover Letters]
Here's an actual screenshot of what you would see.
Circled in red at the top of the page, you can see there are 21,100 pages of results!
Now, I don't show you this to boast or brag. I just want to offer some real proof that when it comes to the topic of writing highly effective cover letters, I'm the guy who can help you achieve results beyond your wildest expectations.
I am the only professionalsales and marketing copywriter I've ever seen who has ever applied these trade secrets to creating powerful cover letters for job-seekers.
My amazing cover letters can instantly cut your job search in half, saving you time, energy, stress and money.
AND TIME IS MONEY... BIG MONEY.
My amazing cover letters are bringing extraordinary results to thrilled clients world-wide in more than 25 different countries. From college graduates to top-level executives and everyone in between.
WARNING AND TIP: If you see ANYONE claiming to be a "career expert" or "resume/cover letter writer" make sure you always do this first: Type the person's full name into Google along with related keywords like (cover letters, resume, career, etc.) and then carefully look at the search results. You will immediately find out if he or she is telling you the truth... or not. (Do this with every web site to protect yourself.)
Special Note:Below you will see many customer comments and testimonials that we have on file in my office. They are 100% real. We receive wonderful, unsolicited letters every single day of the week. When customers give us permission, we will share their comments and success stories with you on this page. I tell you this because there are so many fake testimonials floating around the Internet. I want you to know these are the actual word-for-word letters and emails we keep on file that were sent to us from real people who found this web site just like you have today.
Here's What People Are Saying
About Jimmy Sweeney, And The
Amazing Cover Letter Creator...
"Now I'm working in my dream job...
I just had to say thank you....I've never paid for a program such as yours
I've been educated in one field and have 20 years of experience in another
Now I'm working in my dream job... for which I had no experience at all
You had an AMAZING COVER LETTER..and that is why I am calling you to offer you an interview! I have seen many, resumes and cover letters before but none were like yours!....Needless to say...I got the job! Of course!
Thanks Jimmy....truly for your "amazing cover letters"! And helping me get my dream job!"
I'll make this brief but I just had to tell you that after 3 years, THAT'S 3 years of sending out resumes, cruizin' the web, hiring a career consultant (waste!), and working "bridge jobs" trying to get back on track I came across an article written by you in Net-Temps career news. It changed my life!!!
Shazaam, I took a stroll down your website and decided to invest in a no-risk offer and ordered your AMAZING COVER LETTER CREATOR. I actually took advantage of the whole package (with the generous help of my mother-in-law who just moved here from California) and followed your advice. Whaalaa! Three weeks later I've interviewed twice, been wined and dined for the offer, negotiated UP!!! in salary and finished my first week. I call it "makin' your own luck!" You are now my new BEST friend.
...WOW does it feel good to be going in the right direction.
As Gomer would say, "Thank ya, Thank ya, Thank ya!!!
You have my signed, sealed and delivered permission to
My best to you!"
"...I have received numerous calls and interviews."
"Jimmy, I feel as if I know you....You've been an incredible support &
Since I've revised both my cover letter and resume, I have received numerous calls and interviews. I have not found the right job, but now with my renewed confidence (thanks to you) I feel that I'm in the right track and it will be only a matter of time.
Hopefully, the next time I write I will be employed.
"...Even though I am a professional writer, I find it
"I visited your site because even though I am a professional writer, I find it
Your cover letter is your first impression. It is the key that opens the
Thanks for everything, Jimmy.
David Milton. California, USA
"I cannot write to save my life. My wife is an
"Good afternoon Jimmy,
I've now used the letter and I plan to really make it work for me. Thank you!"
Mark J. Buchine. Texas, USA
"...I received an offer today for a fantastic job!"